Princess Yachts

The Princess Yachts app is an enterprise sales aid that allows its staff members to walk potential customers through their range of vessels with detailed specifications, image galleries, videos and 360 degree tours. Attention to detail was key when developing this app and particular attention went into the animations that occurred when transitioning between views.

Princess Yachts wanted to make sure their staff's apps were up to date whenever they came to use them and so upon the launch of Newsstand in iOS 5, it was immediately integrated into the app to permit the background download of data.

A bespoke LAMP service enables Princess Yachts to add content to an edition and upon releasing the editions the iPads automatically download the new content and merge it with the current content.


Louis Vuitton Moët Hennessy




Sep 2011 - July 2012